An American Formula One Driver – the time is now!
Very few race car drivers ever make it to professional racing. Even less have an opportunity to compete in the pinnacle of the sport, Formula One (F1). The challenges and roadblocks are immense, and for an American, it is virtually impossible, until now. Formula One is a “world” sport that has eluded significant American participation. Scott Speed and Alexander Rossi, two very talented drivers to say the least, made a crack at it most recently, but ultimately failed to persevere.
Today, the tides have changed, and the door has opened for the right American driver. With Liberty Media - the new American owner of F1 in the driver’s seat - an expansion of the American fan base is a key strategic objective. To achieve this lofty goal, the industry agrees the missing link will be the entry of an American driver, not just an American team, as supported by the demographics of the F1 fan base.
Formula One is a “world” sport with arguably the largest upscale fan base of any sport. America is an untapped market and the new owners of F1, Liberty Media, have set out to change this. It is clear that a significant factor to increasing fan adoption is the “community” support of the driver and almost always, that support comes from their countrymen. To increase the reach of F1 into an American fan base, an American driver needs to be in Formula One. Cameron Das seeks to be that driver. He possesses the skills and characteristics, and now looks to developing a community of support that proves to the F1 teams that he is the next American hopeful.
Hunt Valley Horsepower is a proud partner of the #28 Cameron Das race car. You're encouraged to click the logo below to learn more about Cameron Das and his road to F1.
Behind-the-scenes shots from the MotorWeek episode filmed at Summit Point on September 5, 2018
Check MPT and Velocity for Season 38, Episode 7.